Quality of Ideas

"(T)eams aren't necessarily so great. 'There are so many things people do in management because they think it's good, but there's no evidence for it,' says Paul B. Paulus, a professor of psychology at the University of Texas at Arlington. 'Teamwork is one example. Brainstorming is another.' Prof. Paulus conducted research on the number and quality of ideas of four people brainstorming together versus four people brainstorming by themselves. Typically, group brainstormers perform at about half the level they would if they brainstormed alone." /Post Gazette/