"All too often we are tasked to run reports in our favourite Web Analytics tool or present our analysis of our survey or lab usability data. Often we fall back on what Omniture or WebTrends or ClickTracks or HBX can provide, they do all make it easy to export into excel. Sometimes we will take raw data and give it a spin in excel ourselves. For me visuals that provide awesome insights come from 1) a deep understanding of the goal / objectives 2) from thinking beyond what standard trend lines or stacked bar graphs can provide." /Occam’s Razor/
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